Effective as of March 31, 2020

Thank you for visiting the website. This website provides educational resources from the American Association of Blood Banks (AABB), about COVID-19 convalescent plasma. The website is owned by AABB and sponsored by Cerus Corporation.

AABB and Cerus Corporation (collectively, “we” or “us”) respect your privacy and recognize the need for appropriate protection and management of personal information you may share with us through this website. This Privacy Policy describes how we will treat any personal information that we receive in connection with the use of the website. This Privacy Policy also explains the rights and choices available to individuals with respect to their personal information. Please read this policy before providing any personal information through this website.

Collection of Personal Information

Personal information may be collected through the website when you provide such information voluntarily. Personal information may include names and contact information such as email addresses, telephone numbers and addresses. Visitors that do not want their personal information collected and stored should not submit such information through this website.

Use of Personal Information

We will only use your personal data submitted through the website when the law allows us to and for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason compatible with the original purpose. More specifically, we may collect, store and use this information to respond to your feedback or questions, and to improve this website based on your feedback.

Personal Sharing and Disclosure

Your personal information submitted through the website will not be disclosed or sold to third parties or otherwise used for marketing purposes.

Information and Children

This website is not directed to children under the age of 13, and we will not knowingly collect personal information through our websites from a minor under the age of 13. If we learn that we have collected personal information directly from a child under the age of 13 through this website, we will delete that information.

Privacy Policy Updates

We may update this Privacy Policy from time to time and will post the updated Privacy Policy to this page. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the website will be subject to the then-current Privacy Policy.


We consider the protection of all personal information we receive through the website as critical, and we have reasonable and appropriate security measures to protect against the loss, misuse, alteration or disclosure of your personal information. However, you should be aware that no security safeguards are 100% secure and we cannot guarantee the security of your information.

Your Rights

If you become aware that the information we maintain about you is inaccurate, incomplete, or out of date, or if you would like to request to access or review your information, you may contact us here. You may also request that we delete your personal information.

Information Automatically Collected

We use Google Analytics software to gather and temporarily store basic information about visitors to the website. This information cannot be used to identify you as an individual. The basic information we collect may include the date and time of your visit to the website, your location at the time of your visit, down to city level, the pages you viewed on the website, the domain you use to access the Internet and the URL of website you visited prior to ours. We do not associate any of these data we collect with you as an individual, and instead, aggregate these data from all visits in order to improve our website and provide a better user experience. The aggregate data are retained only for as long as needed for proper analysis.


You can generally set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may not function properly.

Links to Other Websites

The website may contain links to third party websites. Any links to third party websites are provided for your convenience only, and we aim to ensure that such websites meet high standards. AABB and Cerus do not monitor, author, edit, or endorse any information provided in these third party websites and assume no responsibility for any content on or available from such websites. We encourage you to read the privacy policies on all such sites as their policies may be different than ours.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us.